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Tuesday, October 25, 2011

The Management Agency


As I take this journey to receive my Master’s Degree in Business Entertainment, I continue to teeter on the right business opportunity in which I would like to pursue.  My passion for consulting others on advertising, marketing and the future world of digital media combined with my love of Christian Contemporary Music leads me to further research and understand the current opportunities as a Sales and Marketing Consultant. I recently came across The Management Agency website which includes Marketing Web Design, Promotional Tools, Management Development, Events, Artist and Tour Development. There services are an extreme interest of mine, which incorporates my love for Christian Music. Through my current church, Buckhead Church, I currently have networking relationships, which would allow me to succeed with this opportunity.

The Management Agency, connecting artists with ministry, showcases their “30 years' experience in church and ministry business administration, Christian education, worship team training & development, and in the management and administration of tours (domestic & international), events of all kinds, non-profit consultation services, and artist development, administration and management.”  (The Management Agency) Their experience along with an artist testimony gives them a decent amount of credibility. After reviewing their current roster of artists and their websites I have the understanding The Management Agency focused on evaluating the artist who were mentioned in Chapter 9 of The Business of Artist Management. Just reviewing their roster of artist’s websites I am able to see the distinct sound of each artist as well as their videos, which focuses on their physical appearance and musical history through their biographies. Without evaluating the artist the Management Agency has less opportunity for a successful business.

Overall, I will continue to not only keep abreast of The Management Agency, in addition to their current artists development and growth. As technology changes, so will the consumer on how they are reached IE; facebook, twitter, email and iTunes. The Management Agency must continue to be innovated and they will grow their business further. 


Thursday, October 13, 2011

A Few Selected Words from Aris Golemi


I was first asked to write this blog after interviewing someone in the entertainment industry. Understanding there are multiple people I could reach out to, there are a select few who I respect and appreciate in the industry.  I previously worked for a small dance studio, Dance 101. Through the owner of Dance 101 I met Aris Golemi, founder of Xcel Talent Agency, who represents dancers from the Atlanta and Nashville Market. I have had the fortune opportunities to work for him, which included gigs for Atlanta Braves, Atlanta Marriott and much more. Respecting his knowledge for the industry and having integrity for myself  goes along way. 

Aris, a former dancer himself, began his dance and choreographic career at the Academy of Fine Arts in Tirana, Albania where he earned a Bachelor Degree in Choreography. He has garnered tremendous recognition internationally for his outstanding achievements in the industry. Aris was a Celebrity Judge for 'Sprite Step Off', a new television show on MTV 2.

“His music industry connections, his loyalty to his clients, and his work ethic made Xcel Talent Agency the leading dance agency in the South in a relatively short period of time. “ He says it’s about staying humble and true to himself as well as the artist he is representing. Giving respect to the artist keeping their interests first has given him much credit worldwide. Aris is proud as he states, “We take pride in connecting the best individuals to fit the exact needs of producers, directors and choreographers for locally, nationally and internationally mounted productions. “

After Speaking with Aris I can honestly see why he represents a well-rounded group of talent and is able to work with an incredible group of well-known artists. He is confident in his status and role, which entail is showcased through his artist’s respect. Aris has autonomy as well as he showcases his control through the perception of his talent.

His last piece of advice, “You have to believe in the people you represent and their talent. Once you establish their worth, you fight for it. Simple as that”

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His Services include Film, Television, Music Videos, Commercials, Print, Theatre, Tours and Artistic Development. Xcel's talent pool has been booked with some of the biggest musical acts in the world including Beyonce Tour, Taylor Swift Tour, Usher Tour, Stomp The Yard 2, Step Up 3, Victorias Secret Fashion Show, VMA Music Awards, BET Awards, So You Think You Can Dance Canada and So You Think You Can Dance Poland, The FedEx Orange Bowl Halftime Show, The Gator Bowl Halftime Show, Sunday Night Football, Mc Donalds Commercial, NCAA March Madness Commercials, Georgia Lottery Commercials, Nike Commercial, T-Pain, Rihanna, Britney Spears, Brooks n Dunn, Faith Hill, Toni Braxton, Kid Rock, T-Pain, Ciara, Toby Keith and Ludacris among others. Xcel is also the exclusive agency of the NBA Atlanta Hawks Dance Team, NHL Atlanta Thrashers Blue Crew, Georgia Lottery and Gaylord Hotels among others.