As I take this journey to receive my Master’s Degree in Business Entertainment, I continue to teeter on the right business opportunity in which I would like to pursue. My passion for consulting others on advertising, marketing and the future world of digital media combined with my love of Christian Contemporary Music leads me to further research and understand the current opportunities as a Sales and Marketing Consultant. I recently came across The Management Agency website which includes Marketing Web Design, Promotional Tools, Management Development, Events, Artist and Tour Development. There services are an extreme interest of mine, which incorporates my love for Christian Music. Through my current church, Buckhead Church, I currently have networking relationships, which would allow me to succeed with this opportunity.
The Management Agency, connecting artists with ministry, showcases their “30 years' experience in church and ministry business administration, Christian education, worship team training & development, and in the management and administration of tours (domestic & international), events of all kinds, non-profit consultation services, and artist development, administration and management.” (The Management Agency) Their experience along with an artist testimony gives them a decent amount of credibility. After reviewing their current roster of artists and their websites I have the understanding The Management Agency focused on evaluating the artist who were mentioned in Chapter 9 of The Business of Artist Management. Just reviewing their roster of artist’s websites I am able to see the distinct sound of each artist as well as their videos, which focuses on their physical appearance and musical history through their biographies. Without evaluating the artist the Management Agency has less opportunity for a successful business.
Overall, I will continue to not only keep abreast of The Management Agency, in addition to their current artists development and growth. As technology changes, so will the consumer on how they are reached IE; facebook, twitter, email and iTunes. The Management Agency must continue to be innovated and they will grow their business further.
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